A brand image – how the public sees the institution – is a valuable asset in building relationships and credibility. Like all assets, the College’s visual identity must be preserved and protected. Every ÓéÀÖ³Ô¹Ï employee is a guardian of the College’s public image, and we should never underestimate the importance of this institutional identity.

ÓéÀֳԹϒs Brand & Graphic Standards allow all employees to serve as responsible guardians of the College’s public image by providing information that should consolidate our collective efforts to tell the ÓéÀÖ³Ô¹Ï story, including wordmark, logo, and other graphic use (and misuse) as well as tone and voice of our message. The Brand & Graphic Standards Manual ensures that the College is represented consistently and optimally through all communications with our many audiences, both internal and external.

Revised 01.8.24